Jordan Brand is launching the new Air Jordan 40 “The Classic”, a performance-first design that also honors its iconic past.
The colorway sticks to an elegant palette of white, black, and vast grey. Its upper features eco-leather and suede, with minimal logos—just a Jumpman on the tongue and Nike Air on the heel. Subtle and sleek, it’s crafted for serious hoopers and collectors alike.
This model introduces an innovative cushioning combo: ZoomX foam paired with full-length Zoom Strobel. That’s a first for any Nike Inc. sneaker, and it promises maximum bounce and comfort. Built for court performance, it also works great off-court with its low-cut silhouette and sculpted midsole.
The Air Jordan 40 pulls design cues from previous models like the Air Jordan 10 and AJ39, but upgrades them with better stability, a new lacing system, and improved lockdown support. It’s all about forward momentum while keeping heritage intact.
The outsole sports a diamond traction pattern for grip, and the heel adds visual pop with speckled TPU. From every angle, the shoe screams innovation wrapped in timeless design.
Air Jordan 40 The Classic Release Date
Dropping July 12, 2025, the Air Jordan 40 “The Classic” will retail for $205 USD. It will be available at Jordan Brand locations and Nike.com.
In closing, this launch sets a new standard for signature sneakers. Whether you ball or collect, this pair deserves a spot in your rotation.
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Air Jordan 40 “The Classic”
Color: White/Black-Vast Grey
Style Code: HM9931-100
Release Date: July 12, 2025
Price: $205
