Houston’s very own Premium Goods is back in collaboration with Nike, this time with a fresh take on the classic Air Max 1. Set for a Summer 2025 release, this project blends bold storytelling with heritage design and marks another strong entry in Premium Goods’ growing legacy.
The first pair in the Premium Goods x Nike Air Max 1 collection is limited to just 718 pairs—an homage to Brooklyn’s iconic 718 area code. This vibrant Air Max 1 features premium leather and mesh construction, showcasing bold color blocking across the upper. A green mudguard, yellow mid-panel, royal blue overlay, and hits of red and navy wrap the collar and heel. A clean white mesh toe box and gum outsole ground the design, while a silver Swoosh and embroidered “Premium Goods” heel branding elevate the details. Finishing touches include a red “.04” on the tongue and special packaging marked “Brooklyn to Houston,” honoring the connection between both cities.
This edition continues the tradition of Nike Air Max excellence, pairing visible Air cushioning with updated materials and cultural relevance.
As for the second pair listed in the collaboration, while its colorway (White, Sport Red, Varsity Royal, Hyper Violet) has been confirmed, no official images or further design details have leaked—adding to the suspense surrounding the drop.
Premium Goods Nike Air Max 1 Release Date
Expect both Premium Goods x Nike Air Max 1 styles to begin releasing in July 2025 in limited quantities. The retail price tag is set at $160 USD each.
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Premium Goods x Nike Air Max 1
Color: White/Metallic Silver-Forest Green
Style Code: HM9634-100
Release Date: July 18, 2025
Price: $160
Premium Goods x Nike Air Max 1
Color: White/Sport Red-Varsity Royal-Hyper Violet
Style Code: HM9634-101
Release Date: 2025
Price: $160
UPDATE 6/27/25: The Premium Goods Air Max 1 “718” has been revealed that’s set to release on July 18, 2025, in extremely limited quantities. Only 718 pairs will be available—paying tribute to Brooklyn’s iconic 718 area code.
This colorway showcases premium materials and bold contrast blocking with green, mustard yellow, blue, red, and navy overlays. The white mesh toe box and gum outsole balance the look, while co-branded touches like “Premium Goods” heel embroidery and “.04” tongue tag add storytelling and style. Special packaging labeled “Brooklyn to Houston” rounds out the NYC-to-TX tribute.
The second colorway, featuring a cleaner mix of White, Sport Red, Varsity Royal, and Hyper Violet, is also expected to drop, though full details remain under wraps.
Stay locked for more updates and early links on this exclusive collab blending culture, color, and craft.
Photos: Clint419 of Corteiz
