Name: Nike Book 1 “Neon”
Colorway: Light Smoke Grey/Volt/Black
SKU: HJ4388-001
MSRP: $140 USD
Release Date: September 2025
Where to Buy: Nike
Update: Nike is celebrating the 30th anniversary of the Air Max 95 this year and has been dropping one in-line colorway or collaboration after another. Even Devin Booker’s participating in the festivities by dropping his Air Max 95 “Neon”-inspired Book 1 colorway. He first wore the pair on Christmas Day in 2023 and it was noted earlier this year that it would finally drop in fall 2025. Now, a complete look at the sneaker has been offered up by the Swoosh ahead of its rumored September 2025 launch. As noted previously, it combines a gray upper with “Volt” Swooshes that match the semi-translucent outsole while black hits the midsole. Release is expected to take place this September via Nike SNKRS and select retailers at a price of $140 USD.
Update: Devin Booker has been wearing his first signature shoe, the Nike Book 1, since late 2023. While we eagerly await the reveal of a sequel, more colorways of the shoe are set to drop throughout 2025, including one pair that we first spotted over a year ago. We discussed below a Nike Air Max 95 “Neon”-inspired version of the Book 1, which is now said to be releasing this fall via Nike SNKRS and select retailers at a starting price of $140 USD. Stay tuned for an official look at the sneaker and review our previous breakdown below for more details.
Original Story: On Christmas Day, Devin Booker debuted a new colorway for his first signature shoe, the Nike Book 1. The latest iteration appears to be inspired by the Nike Air Max 95 “Neon” colorway, bringing a sense of nostalgia to the courts for Book.
It was only earlier this year that Booker unveiled his first signature shoe with the Swoosh. Fans will have to wait to purchase his new shoe in Spring 2024, though Booker himself has already begun wearing his signature shoe, not yet on the shelves. At age 27, Booker has been in the league for eight years and is now a three-time All-Star and has even received the All-NBA honors once on occasion.
In the matchup against the Dallas Mavericks, Booker debuted the “Neon” inspired Book 1s that seem to directly pay tribute to the original 1995 classic sneaker. The Air Max 95 is near and dear to Booker, having worn it growing up and is his father’s favorite shoe. The Air Max-inspired shoe sports a quilted textile featuring smooth nubuck overlays that see the mid-foot, vamp, quarter, collar and mesh tongue covered in a cool grey accent. The color matches the inner lining and laces while black highlights the mudguard and midsole. Neon hits the profile Swooshes, tongue tab and book-page heel spite on top of a semi-translucent tread.
Take a look at the Nike Book 1 x Air Max 95 “Neon” iteration above or below. It is uncertain if the new colorway is a PE or will later be available for purchase.