Designed as a lifestyle shoe with track spike roots, Nike’s Air Superfly of 2001 has jumped forward to 2025 and found a sweet spot in its timeline. Today, it’s a darling piece of footwewar among fashionistas who appreciate the futuristic minimalism and sport-heavy design. Now, with Dover Street Market bringing its signature touch, the Superflys are truly that: super fly.
The Rei Kawakubo founded Dover Street Market presents its spin on the model, presented three ultra-sleek takes generated by hyper black, white, and smoke grey colorways. The uppers are built with perforated suede panels spelled by leather lace collars and liners, while the molded Air sole sits pretty in black. The logo lock-up of the Swoosh and the DSM hut appears on the left tongue and insoles.
The Zak Group has constructed in-store installations at the New York, London, and Los Angeles locations, blending performance and fantasy through mirrored glass and confetti to represented both a competition arena and a nightclub.
All three colorways of the DSM x Air Superfly will be available at Dover Street Market locations worldwide and online through their e-shop on July 10th; MSRP is set at £90.00 // USD $100.00 and will be available in sizes 5-13 wmns.
