Joe Freshgoods knows how to make a statement—and his latest New Balance collab proves it again. After putting his touch on models like the 992 and 9060, he’s now reworking the modern New Balance 2010 runner.
This version flips the switch on subtlety. Cheetah print pony hair covers the collar and heel, contrasted by rich pink suede and soft salmon overlays. Grey mesh panels bring airflow, while chocolate brown suede and thick rope laces add depth. The midsole leans vintage with a creamy finish and ABZORB pods touched up in dusty pink.
Instead of loud logos, a black bracelet with “JFG” lettering dangles from the laces—a detail that feels more personal than promotional. That’s Joe’s signature: pushing design boundaries while keeping things grounded in story.
Though New Balance hasn’t confirmed a drop date yet, The Joe Freshgoods x New Balance 2010 is expected to release Holiday 2025. Stay tuned for more updates.
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Joe Freshgoods x New Balance 2010
Release Date: 2025
