If you’re not already aware, END. Clothing is celebrating 20 years with an extensive series of collabs inspired by British rituals. The UK retailer has been pulling from a few different themes, one being the humble corner shop. Following projects with adidas inspired by fish & chips and newsagents, END. is getting its calcium in with an ASICS GEL-Nimbus 10.1 inspired by milk.
Here we have a simple white colorway featuring navy accents for milk bottle tops; a clever and wearable interpretation of the theme. The blue accent color appears on the lining, overlays detailing, and GEL cushioning of the hybrid model, joined by subtle cream touches on the sides and outsole. The bulk of the sneaker comes in standard leather/mesh, save for hairy suede patches around the upper eyelets. Metallic silver panels over the tongue and heel host END x ASICS co-branding, complemented by custom milk-inspired insoles.
To support the launch, END. is transforming the its Soho, London store into a corner-shop milk bar serving up milkshakes on July 30th.
The END. x ASICS GEL-Nimbus 10.1 “Milk” releases August 1st exclusively through endclothing.com and the retailer’s stores in Newcastle, Glasgow, Manchester, London, and Milan. Budget for a $209 price tag if interested.
