Luka Doncic is busy promoting Jordan Brand and showing off his slimmer new self this summer. Currently, he’s aboard Jumpman’s “The One” tour which just wrapped in NYC.
Speaking on his experience in the Big Apple, Luka shared a quote: “New York was amazing. Seeing all those young athletes out there competing in The One regional games, wearing the Luka 77s, playing with so much heart – that really hit home for me. I fell in love with the game on outdoor courts. Now, with Jordan Brand, to be part of something like this, that inspires the next generation – that’s what it’s all about.”
Now in Chicago, the Lakers superstar joined the young athletes from Jordan Brand’s Flight School on a boat tour hosted by local cultural figure Dilla; here, he connected with the city that Michael Jordan immortalized through his years with the Bulls.
Moving onto the footwear side of things, his Jordan Luka 4 signature shoe is due up in an all-new colorway in mid-August, although the colorway calls back to the past. Dubbed the “White Cement”, this new release channels the ’89 history with a white, black, cement grey, and hot red hue with speckling adding that familiar flair.
A release date is confirmed for August 14th, 2025 in adult ($145), grade school ($100), and pre-school ($80) sizes.
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