Jordan Brand pays homage to Día de Muerto with the Air Jordan 1 Low “Somos Eternos” edition. The Air Jordan 1 Low continues the collaboration’s theme of honoring tradition.
The Day of the Dead is a somber holiday, but it’s also a celebration of the people we’ve lost with color, joy, and a chance to remember what they meant to us. That’s exactly the vibe on display here with blue overlays accented with cream leather and pops of playful pink on the laces. A bright sun graphic is also displayed on the tongue for that extra glow up. The Swoosh has a more layered look thanks to a series of cut-out designs. It’s a subtle detail sneakerheads will no doubt geek out on.
The footwear also comes in “Somos Eternos” themed boxes that pack a similar punch. They also include a candle sticker as a modern-day offering. It’s cheeky and all in good fun, but it also does a nice job of letting people know sneakers are cool when they’re paying tribute to culture.
The Air Jordan 1 Low SE “Somos Eternos” debuts in Japan on September 8, 2025, with a broader release to come in the Día de Muerto period of late October and early November.
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Air Jordan 1 Low SE “Somos Eternos”
Color: Denim Turquoise/Red Stardust-Light Stone-Smokey Blue
Style Code: IM8120-464
Release Date: September 8, 2025 (Japan)
Price: $135
