The first major news from Audi since their decision to move into F1 from 2026, is their new partnership with Adidas which will see the Three Stripes sign a multi-year partnership with the German marque’s incoming team. The news marks another huge step into motorsport for Adidas, which recently sealed a deal with Mercedes-AMG PETRONAS.
As official apparel partner, Adidas will supply performance based apparel laced with its signature style to the Audi F1 Team. Expect to see co-branded footwear, on-track racing kits and lifestyle apparel released in the lead up to the long-awaited 2026 debut of the Audi F1 Team. It is that crossover between on-track action and streetwear that Adidas really excels at.
“The alliance between Audi and Adidas is a new chapter in motorsport,” said Adidas CEO Bjoern Gulden. “Performance and innovation are in our brand DNA and our cultural compatibility gives us the ability to appeal to a whole new generation of fans. For that reason, the combination of the Four Rings and the Three Stripes is so perfect.”
For fans, the wait is nearly over. Adidas’ Motorsport collection can already be found on adidas.com, while exclusive Audi F1 merchandise will be dropping in the run up to the teams first race at the 2026 Australian Grand Prix. Which co-branded releases are you most excited for?
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