The partnership between LOEWE and On Running consists of a rare linkage of two outstanding and reputable design houses coming together to form a true 50/50 effort. The result is the all-new Cloudsolo silhouette, a new model that combines On’s technical expertise with LOEWE’s sublime touch of luxury.
The upcoming Cloudsolo is the first-ever model to feature a single Cloudtec Cloud cushioning at the heel. The entire bottoms are built with Helion™ super-foam and the brand’s proven Speedboard for that perfect mix of support and comfort.
Up top is a sleek and streamlined design with overlays at the toe and heel that wrap the lace collar. On’s technical mesh layers the rest of the foot, while a locked On x LOEWE logo appears on the lace toggle, tongue, and mid-foot. Below, the two brands present various colorways of the Cloudsolo with photography shot by Ryan McGinley.
Below, ten different colorways of the Cloudsolo are revealed. This includes the brown/green pair that was first unveiled on LOEWE’s Instagram, followed by nine other styles in both two-toned and monochromatic executions. A pre-registration release is scheduled for October 15th for early access as well as an opportunity to utilize virtual try-on tool; a general launch (without registration needed) will follow on October 16th.
