Jordan Brand is using All-Star Weekend momentum to spotlight the next chapter of Jayson Tatum’s signature line. The Jordan Tatum 4 “First Ring” draws directly from the camo Tatum 2 PE he wore during Boston’s championship run, translating that personal moment into a retail colorway.
The upper leans heavily into outdoor cues. Black, green, and tan camouflage wraps the toe and tongue, while olive suede and breathable mesh stabilize the build. Dark panel dividers frame the design, giving the camo room to breathe rather than overwhelm. Infrared accents on the lateral Jumpman and JT tongue logo sharpen the contrast.
Around the heel, Tatum’s “0” logo appears in a bright orange tone. That detail subtly references classic hunting gear, reinforcing the pursuit theme tied to a first title. Compared to earlier Tatum models, this execution feels more grounded and narrative-driven.
Although Tatum has been sidelined early this season with an Achilles injury, Jordan Brand is keeping his presence active. Using All-Star Weekend as a preview window mirrors how past signature moments were introduced during cultural peaks.
The Jordan Tatum 4 “First Ring” is expected to arrive February 2026 during NBA All-Star Weekend through Jordan Brand retailers and Nike.com, priced at $140.
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Jordan Tatum 4 “First Ring”
Color: Black/Moss Green-Camper Green-Infrared 23
Style Code: IB7195-001
Release Date: February 2026
Price: $140
