As KITH enters its 15th anniversary year, the brand is reshaping its loyalty program with a footwear-first statement. The focus lands on the KITH x ASICS GEL-Kayano 12.1, a model closely tied to KITH’s collaborative history and early ASICS revivals.
Rather than overhauling the system entirely, KITH refined its structure with clearer tier identities. Molecule becomes Paragon, Elevation shifts to Quartz, and Vitality moves to Voyage. Each tier receives an exclusive ASICS GEL-Kayano 12.1 colorway, reinforcing longevity with tangible benefits. Higher tiers unlock access to all lower pairs, adding meaningful progression.
The silhouette choice feels deliberate. KITH helped bring the GEL-Kayano 12.1 sneaker back before its wider ASICS return, giving this moment added continuity. Design execution stays restrained, favoring cream and silver foundations with pastel accents. Subtle brown, soft blue, and muted pink tones flow through translucent overlays and GEL cushioning, keeping the palette wearable.
The KITH x ASICS GEL-Kayano 12.1 “Loyalty” Collection releases January 12, 2026 through the KITH app. Pricing is expected near $170, based on past KITH ASICS collaborations.
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