Nike continues to expand their cultural collaborations with the signing of LISA officially. For someone who has influenced music, fashion, and pop culture on a global scale, LISA of Blackpink has achieved more than most athletes typically do.
Traversing through music stages around the world to making fashion statements and jumping into creative endeavors, LISA does it all. This is similar to the path Nike has been cultivating over the years with cultural impact and storytelling being just as important as performance. Nike and LISA feel less like a partnership and more so like two powerhouses coming together.
What makes this collaboration so authentic is that LISA has mentioned before how she wore Nike when she first started dance classes. She wore Nike because it was comfortable and allowed her to move. This story ties into the Nike x LISA of Blackpink partnership perfectly as Nike starts to lean more into empowering women’s narratives.
No details have been revealed about the collection yet, but we can expect signature sneakers, capsule collections, or maybe even campaign-driven projects that mesh performance with LISA’s fashion knows. Nike has been signing more music artists and cultural influencers that don’t necessarily push sport culture.
Another powerful narrative that comes with this signing is that LISA stands for confidence, expression, and movement. She checks all those boxes and more which further ties into what Nike is standing for nowadays. Nike will continue to impact women that are trendsetters and global fashion icons.
This partnership will go beyond just a season of merchandise. Nike and LISA are coming together to bring music, sport, and fashion together as culture continues to shift in that direction.
LISA’s partnership with Nike will start in 2026, and we’ll see Nike x LISA collections and campaigns across Nike’s online and retail stores.
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