Creative output moves fast in Salehe Bembury’s world, and some projects naturally land quieter than others. During a stretch defined by Spunge releases, New Balance collaborations, and his work with PUMA Basketball, the Salehe Bembury x PUMA Velum “Magenta Gleam” continues building its own lane with steady confidence.
This marks only the third retail colorway of the Velum so far, reinforcing how selective the rollout has been. The sculptural upper and fingerprint-inspired outsole remain core to the design, giving the shoe a visual identity that feels more art-driven than traditional performance running models. That approach still sets it apart within PUMA’s lineup.
On the design side, the color story signals a shift. Instead of the bright, playful palettes often tied to Bembury’s work, “Magenta Gleam” leans darker and more controlled. It gives the silhouette a sharper presence that feels more technical and serious.
Still, the foundation stays rooted in performance. PUMA’s NITROFOAM cushioning anchors the build, reminding runners this is a functional tool first, not just a design exercise. It suggests a broader strategy where creativity and performance carry equal weight.
Looking ahead, this release reinforces that Bembury’s influence at PUMA extends beyond basketball headlines. The Velum quietly continues shaping his footprint in performance running.
The Salehe Bembury x PUMA Velum “Magenta Gleam” arrives February 7, 2026 at PUMA.com and select retailers. The retail price tag is set at $160 USD.
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Salehe Bembury x PUMA Velum
Style Codde: 313604-01
Release Date: February 7, 2026
Price: $160
