A scene built around Shai Gilgeous-Alexander feels quieter than most All-Star spectacles, yet somehow more deliberate. That understated energy frames the arrival of the Converse SHAI 001 LUX “Truffle”, which positions his signature line closer to luxury than lifestyle gimmickry. The timing is pointed: SGA is the face of Oklahoma City, and Converse is treating this release like a centerpiece rather than a side story.
Rich nubuck drapes the sculpted upper in a deep, chocolate-leaning brown that feels cohesive rather than forced. A sleek zip closure runs down the medial side, while subtle gold foil hits on the sockliner add just enough contrast without turning flashy. The streamlined midsole keeps the silhouette’s modern lines intact, reinforcing a cleaner, more mature direction for the SHAI franchise.
Where To Buy
Access unfolds in stages across Los Angeles during NBA All-Star Weekend. Early access opens February 14th at the Shai Lounge, followed by drops at Undefeated La Brea and the Foot Locker takeover at L.A. Live. A wider, limited global release arrives February 26th at $170, alongside the return of several core SHAI 001 colorways and a refreshed “Clean Slate” version on February 13th.
The Shai Lounge itself leans into the “LUX: Truffle” theme, blending curated food, drinks, live performances, and an exclusive 12:01AM – Office of Hassan Rahim T-shirt. The strategy suggests Converse isn’t just selling a shoe here, but reframing how SGA’s line is experienced.
Converse SHAI 001 Truffle Release Date
Again, the Converse SHAI 001 LUX “Truffle” releases globally February 26, 2026; available via Converse.com and select retailers.
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Converse SHAI 001 Lux “Truffle”
Style Code: A18486C
Release Date: February 26, 2026
Price: $170
