NBA All-Star Weekend delivered more than just on-court highlights. During a Jordan Brand activation, media were given a close look at a special, unreleased Air Jordan 6 dubbed the “Genie,” crafted exclusively for actress Niecy Nash.
The one-of-one design ties directly into Jordan Brand’s recent campaign for the Air Jordan 6 “Salesman,” also known as the “Reverse Infrared.” Nash stars in the ad, channeling a modern take on the iconic 1991 Spike Lee commercial by stepping into the role of a genie. This bespoke pair builds on that storyline with a more elevated execution.
While the sneaker keeps familiar Infrared detailing on the tongue and outsole, the traditional black nubuck upper is replaced with a shimmering bronze satin finish. The material choice gives the shoe a rich, almost magical presence that aligns perfectly with the campaign’s theme. It’s a bold twist on a classic color blocking, blending heritage cues with statement-level luxury.
As striking as it is, the Air Jordan 6 “Genie” was created strictly as a one-of-one piece and is not expected to release to the public. Meanwhile, the Air Jordan 6 “Salesman” will launch in full family sizing on February 14th, giving fans a chance to tap into the broader campaign moment—just not this exclusive satin edition.
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Photos: Complex Sneakers
