The Whitaker Group is setting the tone early for 2026, with James Whitner expanding his influence through a newly announced partnership with adidas. Teased through social media, the collaboration brings together all four of Whitaker’s retail platforms—A Ma Maniére, Social Status, APB, and Jaide—for a unified capsule expected to debut on February 20th.
The early preview hints at a collection rooted in everyday lifestyle, centered around the idea of “quiet rituals.” Rather than loud branding, the focus leans toward refined design, suggesting a more thoughtful approach to how apparel and footwear fit into daily routines. Several adidas Originals silhouettes appear in the teaser, although full details have yet to be confirmed.
There’s also speculation that this project may extend beyond a one-time release. The structure and rollout suggest the potential for an ongoing seasonal series, similar to other recurring collaborations seen across the industry.
This adidas partnership adds to what is already shaping up to be a major year for The Whitaker Group. Multiple projects with Nike and Jordan Brand are also on the horizon, including a lineup of V5 RNR collaborations across Whitner’s retail banners. In addition, Air Jordan 11 releases tied to APB and Jaide are expected, with more collaborations likely to surface as the year unfolds.
Altogether, 2026 is positioning The Whitaker Group as one of the most active and influential forces in the current sneaker and apparel space.
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