Nike Basketball is taking A’ja Wilson global for the first time, marking a major moment in her growing influence both on and off the court. The upcoming tour, titled The A’ja Wilson Show, will bring the WNBA superstar to key European cities including Paris, London, Berlin, and Hilversum.
Designed to connect directly with young athletes, the tour will feature basketball clinics, open conversations, and community-driven events. Each stop aims to grow the women’s game while creating meaningful interaction between Wilson and the next generation of hoopers. The approach reflects Nike’s continued focus on blending sport, culture, and community on a global scale.
Wilson heads into this tour following a dominant 2025 season, where she added to her already elite résumé with a historic all-around campaign. Her impact now extends far beyond the league, positioning her as one of the central faces of Nike Basketball’s women’s movement.
While not officially confirmed, there is strong expectation that the tour could also serve as the stage for unveiling her second signature shoe, the Nike A’Two. With momentum building around her signature line, this international run signals both her rising global presence and Nike’s long-term commitment to elevating women’s basketball worldwide.
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