Early signs of a major Air Max comeback are starting to build, and one of the more notable developments points to Drake’s NOCTA line stepping in. According to @bubblekoppe, a NOCTA x Nike Air Max BW collaboration is expected to land in Spring 2027, bringing renewed attention to a model that has quietly remained a cult favorite.
While details around the collaboration are still scarce, its mere existence adds to NOCTA’s growing Air Max portfolio. It also joins another rumored project involving the Air Max Plus, which has faced delays and has yet to officially release. For now, the Air Max BW stands as the more intriguing storyline, especially given its legacy within Nike’s catalog.
Originally introduced in 1991 and designed by Tinker Hatfield, the Air Max BW earned its name from the “Big Window” Air unit, offering a more visible take on the cushioning system first seen on the Air Max 90. The silhouette gained recognition for its comfort and clean design, and over time, it has transitioned into a respected lifestyle option with strong nostalgic appeal.
Its most recent return came in 2021, celebrating the model’s 30th anniversary with a mix of OG colorways and themed releases. With the 35th anniversary approaching, speculation around another retro cycle has already started to grow, and this NOCTA collaboration only strengthens that possibility.
As it stands, the NOCTA x Nike Air Max BW is rumored for a Spring 2027 release window. More details, including design direction and release specifics, are expected to surface as the launch gets closer.
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