Kendall Jenner is officially joining adidas Originals, marking another major crossover between fashion, celebrity culture, and sportswear. While the announcement feels big, it didn’t come out of nowhere. Jenner had already been seen wearing classic adidas Superstars days before the news broke, hinting at what was coming.
This partnership also strengthens adidas’ connection to the Kardashian-Jenner circle. Kendall now follows her sister Kylie Jenner, who signed with the brand in 2018 and helped spotlight the adidas Falcon during her run. However, Kendall’s role appears to be more wide-reaching, with expectations that she’ll help push the overall image of adidas Originals rather than focus on a single model.
At the same time, adidas continues to build a strong celebrity roster. Artists like Peso Pluma have recently joined the brand, while campaigns throughout 2025 brought together names like Samuel L. Jackson, Missy Elliott, JENNIE, and GloRilla. Much of that energy centered around the adidas Superstar, positioning it as more than just a sneaker, but a cultural symbol.
Jenner’s addition fits right into that strategy. Her influence in fashion and global visibility gives adidas another powerful voice to expand its lifestyle appeal. With her history in modeling and trend-setting, this move signals adidas is continuing to invest heavily in culture-driven storytelling, not just performance products.
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