Gucci Mane is bringing his signature charisma to sneaker culture once again. In a new campaign titled “Right Shoe, Wrong Gucci,” the Atlanta rap icon links with HOKA and Foot Locker for a playful spot that leans into viral internet discourse and turns it into retail theater.
The concept riffs on the ongoing jokes comparing Gucci to NBA referee James Williams, transforming a meme moment. It’s really less about lookalikes and more about identity and knowing exactly who you are, and more importantly, choosing the right shoe to match it. The spot unfolds inside Foot Locker, where Gucci walks in searching for new heat and lands on the HOKA Bondi 7 Stealth Tech.
Foot Locker
Foot Locker
Foot Locker
At Foot Locker, two workers who just happen to be near-perfect Gucci doppelgängers, communicate exclusively in the Atlanta-rapper’s trademark ad libs. The absurdity builds as the trio mirror each other’s gestures before sealing the moment with a synchronized three-point celebration and Gucci’s unmistakable “Guwop!” It’s a tongue-in-cheek exchange that feels fully self-aware and built for constant replay.
Beyond the humor, the campaign spotlights the Bondi 7 Stealth Tech, a street-ready evolution of one of HOKA’s most cushioned silhouettes. With translucent mono mesh uppers and reflective wave graphics built to pop from day to night, the shoe positions itself at the intersection of performance tech and everyday flex. The technical runners have fully crossed over from marathon routes to fashion week sidewalks.
Get like Gucci Mane and shop for the new HOKA Bondi 7 Stealth Tech at Foot Locker.
