Japanese retailer atmos is once again making noise in the collaboration space, teasing a brand-new project with New Balance for 2026. Known for its steady stream of creative partnerships, atmos has remained one of the most active collaborators in the sneaker industry. Throughout 2025 alone, the brand delivered a wide range of projects across multiple labels, including special takes on the Air Max 95, Converse Chuck 70, and Salomon XT-4.
Now the spotlight shifts to New Balance. atmos creative director Hirofumi Kojima recently previewed an upcoming atmos x New Balance 2010 “Wasabi” collaboration through a series of close-up teaser images. While the full design has not been revealed yet, the early details suggest a color palette inspired by the bold green tones of the spicy Japanese root.
From the limited angles shared so far, the shoe appears to feature shaggy suede overlays that mirror the natural texture and earthy color of wasabi. Neutral off-white elements on the laces and collar balance the look, giving the sneaker a clean contrast against the deeper green hues.
The collaboration also highlights the growing presence of the New Balance 2010 silhouette. Powered by ABZORB cushioning, the model is entering its second year on the market and has already attracted attention through collaborative releases, including recent work with KHAKIS.
At this stage, official release details for the atmos x New Balance 2010 “Wasabi” have not been announced. However, with teaser images already circulating, more information and a full reveal are expected in the near future.
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