The sneaker industry is big, and there’s a place for many brands in it. Although a certain brand could be on top every year, it’s cool to keep an open mind. And today, we’re gonna take a look at a brand that we often overlook because our hearts are somewhere else. But honestly, Salomon sneakers are worth the attention that we ain’t giving them. Now you’ll probably think “ew, not dad shos again”, but read on to find out why these babies are different! And honestly, you can’t make this sh*t up, because the industry speaks for itself!
Summary
Salomon’s roots in performance gear date back to 1947 in Annecy, evolving from ski equipment to trail-ready sneakers under the ethos “Tomorrow is yours.” Once dismissed as “dad shoes,” the brand has surged in fashion relevance thanks to 2020s trends, and celebrity cosigns like the Hadid/Jenner sisters and Rihanna. Salomon blends outdoor tech with street style and delivers notable collabs, some of which remain relatively affordable on resale. If you want sturdy, stylish kicks beyond the usual hype, Salomon deserves a closer look.
Salomon Sneakers – Tomorrow Is Yours
Our story starts in 1947, in the heart of the French Alpine town of Annecy. Georges Salomon didn’t wanna be a teacher and chose to join his dad in his workshop instead. In that workshop, they made beveled ski edges. Salomon’s main goal was to make gear that helps people enjoy the outdoors and outdoor sports. Up until 1992, the brand’s work focused only on ski gear.
However, that changed when they launched their first hiking boots. After that, the rest became history, and different types of kicks followed. From trail running and hiking to watershoes, Salomon sneakers are the pair you need for the real deal. In fact, the brand’s slogan is “Tomorrow is yours”. The inspiration behind it is a quote by the founder in which he says: “What fascinates me is what I will do tomorrow”.
Fashion Trends & Salomon Sneakers
If you still have second thoughts about owning a pair of Salomon sneakers, allow us to change your mind. Back when we discussed 2023’s sneaker trends we mentioned brands like Salomon becoming relevant. You see, when fashion icons in the 2020s wear something, it becomes a trend, that’s simple math. And when people saw celebs like the Hadid and Jenner sisters rocking Salomon kicks, that was it. So naturally, if you wanna be on top of your fashion game, now is the time to go sneaker shopping!
Coolest Salomon Collabs
Although the brand pretty much operates under the radar, it doesn’t mean that it doesn’t have cool collabs. So here are our top three picks if you’re looking for a sturdy pair of Salomon sneakers but still don’t wanna look like a dad. Oh, and the coolest thing about some the brand’s kicks is that you can get them for under retail!
MM6 Maison Margiela Salomon Cross Low
This one is vouched for by none other than Rihanna! Although it wasn’t her first time rocking Salomons, it was definitely the most interesting since it’s a collab with Maison Margiela. The whole Super Bowl fit was something worth discussing! And if pregnant Riri thinks these kicks are worth wearing, then who are we to argue? People seem to agree tho, because the resale of these kicks jumped up right after the Halftime Show!
Salomon XT-6 Atmos Stars Collide
Atmos is a Japanese streetwear store that certainly knows who to partner with. From Nike all the way to Salomon and more, the brand has the drip element since 2000! So if you want a cool and comfortable pair of kicks, the XT-6 Atmos is the answer. After all, the kicks are still kinda affordable at $280 in resale!
Salomon XT-6 Adv Dover Street Market
Last but not least, another store that knows what they’re doing is Dover Street Market. Mashing up art and fashion, it’s a one-of-a-kind multi-brand retailer. And of course, Salomon being the low-key brand they are, managed to collaborate with DSM on an equally simple pair! If you’re into black kicks, then these babies are right up your alley. However, they’re kinda pricey at $500 in average resale! But hey, if you own one and wanna flip it, then more power to you.
Q&A
Question: Why is Salomon getting attention now if people used to call them “dad shoes”?
Short answer: Salomon’s surge comes from a blend of real performance credibility and 2020s fashion momentum. The brand’s trail-ready tech and outdoor roots align with current style trends, and high-visibility cosigns—from the Hadid/Jenner sisters to Rihanna—helped flip perception from “dad shoes” to fashion-forward staples. Add in smart collaborations and you’ve got sturdy, stylish sneakers that fit today’s streetwear mood.
Question: What’s Salomon’s origin story, and how did it move from skis to sneakers?
Short answer: Founded in 1947 in Annecy, France, Salomon began by making beveled ski edges in a family workshop. The company focused exclusively on ski gear up to 1992, when it launched its first hiking boots. From there, it expanded into trail running, hiking, and even water shoes—evolving into a footwear brand built for the outdoors while gradually crossing over into lifestyle.
Question: What does “Tomorrow is yours” mean for the brand?
Short answer: The slogan reflects founder Georges Salomon’s mindset: “What fascinates me is what I will do tomorrow.” It signals a forward-looking ethos—innovation geared toward enabling people to enjoy the outdoors—while capturing the brand’s shift from pure performance to products that also resonate in everyday style.
Question: Are Salomon sneakers just for fashion, or do they perform?
Short answer: They’re built for real use first. Salomon’s footwear lineage runs through trail running, hiking, and water-ready designs, so you’re getting sturdy, outdoor-capable tech. The recent fashion wave simply puts that performance DNA into silhouettes and collaborations that also look at home on city streets.
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