The Nike Ja 3 “White Label” will be released on July 24, 2026. This special edition gives Ja Morant’s third signature shoe one of its cleanest and most premium executions, featuring a Sail upper with metallic silver details and special packaging. The retail price is $150.

Quick Facts
Nike Ja 3 “White Label”
Color: Sail/Euphoria-Cobalt-Metallic Silver
Release Date: July 24, 2026
Style Code: IO7668-100
Price: $150
Where to Buy: Nike, Foot Locker, DSG, Hibbett
More Info: Nike Release Dates
Nike Basketball is preparing to move on to the Ja 4, but the Ja 3 still has one more release. After the Team Bank collection was expected to close out the third signature shoe, the “White Label” has surfaced as a final premium edition. The timing makes the pair even more interesting, as Ja Morant’s third signature series is nearing its end before the next chapter begins. Furthermore, its part of a larger collection for WNBA All-Star Weekend.
This Nike Ja 3 comes dipped in a Sail, Euphoria, Cobalt, and Metallic Silver color combination. Sail covers the majority of the upper, while carved textures add depth to the otherwise clean presentation. Metallic Silver chrome details appear on the Swoosh and other branding, giving the pair a more premium appearance than many of the colorful Ja 3 releases that came before it.
As for the presentation, the “White Label” separates itself from the standard Ja 3 lineup through its packaging. The pair comes in a clean White box with Silver lettering, while a jewel-encrusted hangtag adds another premium touch.
More Nike Ja 3 Releases
Nike Ja 3 White Label Release Date
The Nike Ja 3 “White Label” will be released on July 24th, 2026, at select Nike Basketball retailers, including Nike, Foot Locker, DSG, and Hibbett. The retail price is $150. Below, you can check out more photos for a closer look.
Bottom Line
The “White Label” Nike Ja 3 gives Ja Morant’s third signature shoe a premium sendoff before the Ja 4 takes over. With its clean Sail upper, chrome details, and elevated packaging, the release offers a different direction from the louder Ja 3 colorways and gives collectors one final notable version of the model.












Frequently Asked Questions
No. The “White Label” is a separate premium release that surfaced after Nike’s Team Bank collection was expected to close out the Ja 3 lineup.
The name appears to reference the release’s clean, premium presentation, including its mostly light color scheme and special packaging.










