First Look At The Air Jordan 3 “Not Nice”

July 21, 2026

For years, the Holiday season has been the prime time for Jordan Brand, only ramping up in recent years. With the Jordan 11 “Gamma” prompting lineups anew for the winter’s spotlight AJ11, the Jumpman has turned things up to… well, 11. The “Space Jam Galaxy” and “Space Jam” proper are on the docket, as is a monumental OG with the Jordan 4 “Bred” and some seasonally inspired novel colorways across the Retro roster.

Along with the Jordan 3 “Santa,” the Jordan 3 “Not Nice” and the Jordan 12 “Eggnog,” the Jordan 3 “Not Nice” is set to celebrate hallmarks of the chillier months. Shown here for the first time, it’s an overwhelmingly woody, albeit somewhat dark, look for the storied silhouette. The standout choice is crackly nubuck on the upper, with gilded tonality peeking through “Velvet Brown” treatments, but there’s plenty else worthy of attention.

Conceptually, gothic “Checked It Twice” text on the insoles ties into the Yuletide season; Nike Air hits on the heel tab are sure to prove a divisive aspect once again. To round out the nocturnal colorway, a heavily aged tan handles the midsole, black and red elephant print adds some fiery detail, and jet-black trim bridges all of these disparate hues. Given the existence of the “Santa,” these seemingly cater to those who end up on the wrong side of St. Nick’s calculations, with their coal-coated overtones.

The Air Jordan 3 “Not Nice” is confirmed for an October 3rd release in women’s sizing, shown below. Catch first-look studio images in the gallery ahead. We’ll keep any and all information regarding this Q4 launch updated here and on our Jordan Release Dates 2026 landing page.