The Nike Air Max Joga Bonito “Neon” will be released on August 1, 2026. Inspired by the iconic Nike Air Max 95 “Neon” and Brazil’s football culture, the pair combines the upper of Ronaldo Nazário’s original Mercurial R9 boot with the midsole of the Air Max 95. The retail price is $180.
Quck Facts
Nike Air Max Joga Bonito “Neon”
Color: Black/Light Graphite-Anthracite-Neon Yellow
Release Date: August 1, 2026
Style Code: IO1753-003
Price: $180
Where to Buy: SNKRS
More Info: Nike Release Dates
Nike is expanding its football-inspired Air Max lineup, and the next release takes inspiration from one of the most recognizable colorways in Air Max history. Following the debut version inspired by Ronaldo’s original Mercurial R9 boot, the Air Max Joga Bonito now borrows from the iconic Air Max 95 “Neon.” The result gives the hybrid model a strong connection to both Brazilian football and Nike’s Air Max history.
The connection to Brazil runs deeper than the shoe’s name. “Joga Bonito” translates to “play beautifully,” a phrase long associated with the expressive style of Brazilian football.
This Nike Air Max Joga Bonito is dressed in a Black, Light Graphite, Anthracite, and Neon Yellow color scheme. Different shades of Grey appear across the upper, while the Neon Swoosh adds the signature pop of color. The same bright shade also appears on the tongue branding and the large visible Air unit underfoot. The design itself is what makes the Air Max Joga Bonito unique. Nike takes the upper from the original Mercurial R9 boot and places it on an Air Max 95 sole unit.
More Nike Air Max Joga R9 Releases
Nike Air Max Joga Bonito Neon Release Date
The Nike Air Max Joga Bonito “Neon” will be released on August 1st, 2026, at select Nike Sportswear retailers, including SNKRS. The retail price is $180. Continue to scroll below for more photos for a closer look.
Bottom Line
The “Neon” Nike Air Max Joga Bonito brings together two important parts of Nike history: Ronaldo Nazário’s Mercurial R9 and the iconic Air Max 95 “Neon.” With its layered Grey upper, Neon accents, and hybrid construction, the release gives the Joga Bonito concept another strong connection to Brazilian football and sneaker culture.
Frequently Asked Questions
No. The sneaker is inspired by Brazilian football culture, but it has not been announced as an official collaboration with the Brazilian national team.
No. The shoes are not a limited release, but won’t be a massive general release. It lands somewhere in the middle.
 in Black/Light Graphite-Anthracite-Neon Yellow releases August 1, 2026, for $180.){kind=link}