The early 2000s skate era continues to shape today’s sneaker landscape. Brands are leaning deeper into silhouettes that once defined street culture and youth movement. That space is where this return feels especially deliberate.
The BBC Ice Cream Reebok Board Flip is officially set to make its full comeback in 2026 with three original colorways. Following last year’s “Watermelon” reissue, Reebok is now committing to a wider rollout that honors the model’s Pharrell-era roots. Each pair keeps the thick padding, perforated leather, and bold paneling that made the design instantly recognizable.
First released in 2005, the BBC Ice Cream Board Flip was Pharrell’s first co-created sneaker model. It sat at the crossroads of skate culture and luxury streetwear during a time when that blend was still forming. Its return signals Reebok’s continued interest in giving meaningful archive models a second life rather than chasing trends.
On the release side, the blue and yellow colorway is scheduled to arrive in June 2026. The black and orange pair follows in October, while the red and pink version closes the year in December. All three are expected to retail for $150 USD.
Still, success will depend on positioning. Other brands have shown that Y2K skate silhouettes can resonate when storytelling is sharp and visuals feel intentional.
If handled correctly, this revival could connect long-time fans with a new generation discovering the silhouette for the first time.
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Photos: The Shoe Game
