People will be flooding Downtown L.A. well before tip-off and All-Star Weekend fever has already begun to sink in. Between pop-ups, activations, player appearances and celebrity filled sidelines, Jae Tips is electing to speak softly via headwear that feels more timeless to a period than momentary.
That perspective runs through the Jae Tips New Era caps, built under his Savior Worldwide imprint and tied to a late-’90s/early-2000s NBA memory. Orlando’s design nods directly to Tracy McGrady’s Magic years, while Charlotte, Los Angeles, New York, and other franchises arrive with star motifs and carefully considered right-side patches. The details feel less like decoration and more like visual shorthand for a period the league still romanticizes.
Alongside the fitteds, the collection adds pre-curved New Era styles in white, grey, and light brown camouflage, a subtle shift that softens the typically sharp cap profile.
From February 12–15, Jae Tips and New Era will appear at the Foot Locker Takeover at L.A. Live, where a public customization station lets fans put their own stamp on the drop.
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