Nike is reviving its long-dormant “Swooshman” mascot with a new GT Future tied to the .SWOOSH platform. The character, originally created in the mid-1990s as part of Nike’s experimental Sports Entertainment era, first appeared at the brand’s Hoop Heroes event in Tokyo and was brought to life through an elaborate, high-budget costume designed by a Hollywood costume maker.
The return feels intentional, as the GT Future’s late-’90s aesthetic aligns naturally with Swooshman’s futuristic origins. A recent .SWOOSH teaser showed the character in a shadowy, first-person sequence before revealing a GT Future box, pointing to a metallic silver, red, and black colorway that mirrors the mascot’s look.
Nike had already signaled this revival with a surprise drop of Swooshman T-shirts, and while the .SWOOSH website is set to wind down in May, its sneaker releases are expected to continue through SNKRS.
The Nike GT Future “Swooshman” is slated for a Spring 2026 launch at $190, though timing could move quickly once official rollout begins.
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Nike GT Future “Swooshman”
Color: Metallic Silver/University Red-Black
Style Code: IQ7277-001
Release Date: 2026
Price: $190
