Jason “White Chocolate” Williams has officially re-signed with the Nike and will headline the return of the Nike Zoom Hyperflight, celebrating the model’s 25th anniversary. The patent leather cult favorite is set to make its comeback in 2026, and Williams will serve as the face of the retro campaign. That includes the revival of his beloved purple Sacramento Kings-themed player exclusive.
The partnership was revealed during a recent episode of Williams’ Hooping n Hollering podcast, where he reflected on his long history with the brand. He shared that he began his career with Nike before moving to AND1, and later stepped away from footwear deals entirely after retirement. Still, he maintained loyalty to Nike over the years. Now, that relationship has come full circle.
Nike is leaning into both nostalgia and cultural relevance with this move. The Hyperflight remains a standout from the early 2000s, known for its glossy patent leather upper and futuristic design. By bringing Williams back into the fold, the brand reconnects the silhouette to the era and player who helped define it.
The reintroduction kicks off during All-Star Weekend in Los Angeles, where Williams will host a special SNKRS launch event. The Nike Zoom Hyperflight is expected to release in multiple patent leather colorways in 2026, carrying a $170 retail price.
For fans of early-2000s basketball style, the Hyperflight’s return feels like a moment long overdue.
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