Brazilian superstar Ludmilla gave fans an early look at a new Jordan x Brasil jacket during Carnival in Rio, using one of the world’s most vibrant stages to introduce the collaboration. The reveal highlights Jordan Brand’s continued push into global, football-inspired apparel tied to cultural moments.
The jacket arrives in a bold royal blue colorway, featuring Brasil-inspired detailing across the chest alongside the iconic Jumpman logo. Yellow accents run throughout the design, echoing Brazil’s national colors, while “BRASIL” branding stands out across the back. The overall execution pulls clear influence from classic football warm-up gear, blending sport heritage with lifestyle appeal.
By choosing Carnival for the debut, the rollout connects directly to Brazil’s identity and global visibility. The moment reinforces Jordan Brand’s strategy of tapping into major cultural events to introduce new product stories beyond basketball.
While official release details have not been announced, expectations point toward a broader launch that could include additional pieces. Early reports also suggest a matching Air Jordan 3 will be part of the wider Jordan x Brasil lineup.
More updates are expected soon as the collection continues to take shape.
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