New Balance continues to build momentum around its 204L model with a fresh campaign led by global ambassador ROSALÍA. The Grammy-winning artist returns as the face of the silhouette, expanding on the story she introduced when she first joined the brand.
Captured by acclaimed visual artist Renell Medrano, the campaign leans into a clean, fashion-forward aesthetic. The visuals position ROSALÍA at the intersection of music, style, and modern culture, while also highlighting the craftsmanship behind the 204L. The rollout feels intentional, pushing the model beyond just a sneaker and into a broader lifestyle conversation.
This latest version of the New Balance 204L arrives in a soft “Sea Salt” and “Linen” color palette. Design updates give the shoe a more refined edge, including scalloped paneling and ribbon-style laces. These details introduce a lighter, more romantic feel, balancing the model’s retro-inspired base with a modern, feminine touch.
From a product standpoint, the 204L continues to evolve as a versatile option within New Balance’s lineup. It blends subtle technical elements with elevated styling, making it easy to wear across different looks while still standing out through its detailing.
The New Balance 204L “Sea Salt” is priced at $120 and is available now on NewBalance.com, with a wider global release set for March 1, 2026.
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New Balance 204L “Sea Salt”
Color: Sea Salt/Linen
Style Code: U204L2SZ
Release Date: February 27, 2026
Price: $120
