Atlanta is the backdrop once again as The Whitaker Group continues building out its Do Not Duplicate series with adidas. After its Houston Rodeo Pack, the partnership now shifts east for the 404 Peachtree collection, a four-shoe capsule tied to 404 Day and shaped by the city’s pace, style, and cultural imprint.
At the center of this release is a lineup that covers both performance and lifestyle ground. The Whitaker Group x adidas “404 Peachtree” Pack includes two Adizero Evo SL colorways, the Atlanta Trainer, and the Atlanta 96 OG.
Color takes care of a lot of the narrative duties on this drop. While one Evo SL opts for an aggressive take, boasting a red upper paired with a black/red/white gradient midsole, the second colorway tones things down with peach, pink, cream and off-white hues. This lighter tone palette continues on over to the Atlanta Trainer, an archival shoe from the ’70s that combines pastel tones with childlike Trefoil buttons along the heel.
Elsewhere, the Atlanta 96 OG lands with more contrast. Red suede, cream accents, and green and navy trim give the retro model a richer finish, while heel branding stamped with 1996 and 2026 nods to 30 years since Atlanta hosted the Summer Olympics.
Release Date & Where To Buy
The Whitaker Group x adidas “404 Peachtree” Pack releases April 3rd via A Ma Maniére, Social Status, APB, and JAIDE.
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Whitaker Group x adidas Adizero Evo SL “404 Peachtree”
Style Code: KK5014
Release Date: April 3, 2026
Price: $170
Whitaker Group x adidas Adizero Evo SL “404 Peachtree”
Style Code: KK5018
Release Date: April 3, 2026
Price: $170
Whitaker Group x adidas Atlanta Trainer “404 Peachtree”
Style Code: KK5015
Release Date: April 3, 2026
Price: $120
Whitaker Group x adidas Atlanta 96 OG “404 Peachtree”
Style Code: KK5017
Release Date: April 3, 2026
Price: $120
