BLACKPINK‘s JISOO has been named the latest global ambassador for Salomon. With the announcement, the South Korean singer joins the brand‘s efforts to build out its lifestyle, fashion, and culture portfolio beyond just trail running performance.
JISOO’s appointment with Salomon marks another high-profile crossover as her support taps into outdoor apparel and footwear. Official photos showcase JISOO donning a pair of Salomon XT-Whisper sneakers, providing the initial glimpse into how the collaboration will bring technical shoes into casual wardrobes.
As someone who’s already made a name for herself across music, fashion, and more within the entertainment industry, JISOO’s partnership with Salomon feels even more significant than your average ambassadorship. Over recent years, Salomon has become one of the leading brands in streetwear fashion thanks to its array of sneakers that still hold true to the brand‘s rugged outdoor heritage.
JISOO also has a background in nature and the outdoors. Born in Busan, South Korea – a city that lies right next to mountainside – JISOO has spoken about how nature was always around her growing up. It’s a background that checks all the boxes with Salomon, a brand built on enabling movement with pieces that provide function and utility while still exuding lifestyle vibes.
In Salomon’s eyes, JISOO represents a new generation of athletes that don’t make a clear distinction between sport, fashion, and cultural expression. It’s a vision that’s reflected in the brand‘s future as performance sneakers are now just as prevalent in urban streetwear looks as they are hiking trails.
More details on what JISOO and Salomon have planned should roll out in the coming months. In the meantime, check out the latest images of JISOO rocking the Salomon XT-Whisper sneakers below.
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