The adidas SUPERSTAR: The Original campaign has officially dropped—and it’s flexing harder than your gym selfies.
This bold new global campaign, titled “SUPERSTAR: The Original” ,celebrates the Superstar’s legacy as a cultural icon. From basketball roots to streetwear legend, this sneaker has walked through history like it owned the runway.
Directed by Thibaut Grevet and narrated by Samuel L. Jackson (yes, the voice of cool), the campaign’s visuals come in dramatic black and white. They hit harder than a plot twist in your favorite drama. The follow-up film, “Clocks,” pulls together a dynamic cast to show one thing: originality doesn’t follow culture—it creates it.
And what a cast it is! We’re talking Missy Elliott, BLACKPINK’s JENNIE, NBA star Anthony Edwards, skate legend Mark Gonzales, rapper GloRilla, the wildly unique Teezo Touchdown, and model-actress Gabbriette. Basically, it’s like the Avengers—but way more stylish.
At the center of all this star power is the brand-new Superstar II, launching in two classic colorways. It features updated padding on the collar and tongue—because even icons deserve comfort. Paired with the timeless Firebird Tracksuit, the whole drop screams modern swagger with a nod to vintage flavor.
With adidas SUPERSTAR: The Original, adidas Originals isn’t just making noise—it’s redefining the soundtrack of style.
Step into something legendary. Step into the now.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
