Jayson Tatum is expanding his footprint in the college hoops scene with a special Jordan Tatum 4 PE made for the University of Houston. While there’s no deep-rooted connection between Tatum and the program, Houston’s status as a Jordan Brand school opens the door for exclusive player editions like this—especially as March Madness approaches.
This marks one of the first collegiate PEs for the Tatum 4, and it leans heavily into school pride. The upper is packed with detailed graphics, featuring a mix of UH logos, “Houston Cougars” text, “For The City” messaging, stars, Jumpman branding, and even illustrated versions of Shasta, the school’s mascot. All of it comes together in a layered, all-over print that makes the design feel busy in a purposeful way.
Color-wise, the pair stays true to Houston’s identity, using a bold red and white combination throughout. The design elements fill nearly every inch of the shoe, making it clear this is a team-first concept built for visibility on and off the court.
Like most college-exclusive PEs, this Jordan Tatum 4 Houston PE won’t see a public release. Unless you have ties to the program or plan to pay resale prices, it’s more of a look-but-don’t-touch moment. Still, it offers a strong glimpse into how the Tatum 4 can be adapted for team storytelling.
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