“Light Magenta” Drops Onto The Nike Shox R4

What once propelled Vince Carter to rim-shattering heights now propels Nike’s overtures to the women’s market. It’s a concept that remains just as bizarre today as it would around the time of the Shox BB4‘s initial run, but it’s entirely accurate; the Shox platform is now rampant in the world of womenswear.

Naked Copenhagen, at the time of this writing, is currently smack in the middle of bringing the piston-powered platform onto ballet shoes. Kitten heels and soccer inspo have already preceded the European label’s work. Much as hybrid formulations and cross-category reduxes may command attention, the earnest runners remain the beating heart of the bustling category, including the Nike Shox R4. Even if experimental editions from recent months have carved out new aesthetic lanes, it’s hard to go wrong with what already works, something this Nike Shox R4 “Light Magenta” abides by; save for the pinkish palette swap it delivers, the blocking from classics like the “Racer Blue” remains.

The Nike Shox R4 “Light Magenta,” as with most general release products of this nature, doesn’t have a concrete launch date. Instead, look for this shoe populating Nike.com and partnering retailers in the weeks ahead, landing with a $155 retail price in women’s sizing.

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