The Air Jordan 3 OG “White Cement” is set to return in Spring 2027, bringing back one of the most important colorways in Jordan Brand history. First introduced in 1988, the model helped redefine basketball footwear and remains a cornerstone in sneaker culture.
Designed by Tinker Hatfield, the Air Jordan 3 introduced key elements that still define the line today. It was the first Jordan signature shoe to feature a visible Air unit, elephant print overlays, and the Jumpman logo. These details gave the silhouette a distinct identity that continues to stand out decades later.
The “White Cement” colorway carries even more legacy. Michael Jordan famously wore the pair during the 1988 NBA Slam Dunk Contest, where he delivered his iconic free throw line dunk. That moment not only secured a perfect score but also played a role in strengthening his relationship with Nike.
Over the years, the sneaker has seen several retro releases, each with slight changes in branding or shape. However, the 2027 version is expected to stay close to the original design. Early details point to a white leather upper, classic elephant print on the toe and heel, and hits of black and Fire Red throughout. Nike Air branding on the heel is also expected, a detail that longtime collectors always look for.
Air Jordan 3 “White Cement” 2027 Release Date
The Air Jordan 3 “White Cement” will release during Spring 2027 through select Jordan Brand retailers and Nike.com. As of writing, a retail price has yet to be announced.
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Air Jordan 3 “White Cement”
Release Date: Spring 2027
Price: TBA
Source: Sneaker Files / zsneakerheadz
(2023 “White Cement Reimagined” below)
