Ronnie Fieg has started teasing a new Kith, adidas Football, and Lionel Messi project, and the early look is all about jerseys. Shared on social media, the preview shows Kith-branded adidas designs stamped with Messi’s personal “M” logo, confirming a three-way collection tied to the Argentine star.
The Kith adidas Messi collection does not have a confirmed release date or pricing yet. What has been confirmed is the purpose behind it. Fieg says the project celebrates 20 years since Messi’s first World Cup appearance in 2006, while also marking Kith’s 15th anniversary.
Messi’s fingerprints appear to be all over the collection. According to Fieg, each piece was co-designed with him and made to his exact specifications, which gives the project more weight than a regular lifestyle football drop.
Argentina-inspired jerseys lead the rollout so far. Some designs reference Messi’s No. 19 from his early international years, while others use the No. 10 that became part of his Argentina legacy. The 2006 World Cup connection is the main thread, but the preview also points to a wider apparel lineup beyond just match-style shirts.
Kith has been in the adidas Football space before, working around the sport with names like Kaká, Paul Pogba, and Paulo Dybala. Messi pushes that history into a bigger lane, especially with the 2026 World Cup approaching and likely carrying major meaning for the final stretch of his playing career.
Kith’s Miami presence adds another layer with Messi currently playing for Inter Miami. The full lineup still has not been revealed, but the first look suggests a collection built around football history, lifestyle design, and one of the sport’s defining careers.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
