Nike and BTS have teamed up for an international launch coinciding with BTS WORLD TOUR “ARIRANG.” They’re entering Nike’s customization realm with a Nike By You experience and tour-exclusive merch.
Nike By You BTS customization will launch June 1, 2026, in select cities worldwide including Seoul, Busan, Tokyo, Osaka, Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, Delhi, and Bangalore. Nike By You BTS will launch in London on July 1 and in select U. S. cities Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas, along with international destinations Melbourne and Sydney on July 5.
Customers can create customized Nike apparel and tote bags with a selection of ten BTS inspired graphics developed exclusively for Nike By You BTS. The artwork incorporates many of BTS’ signature visual styles with oversized logos, pointed typography, Nike Swoosh accents, and several graphics referencing the groups title as a seven-member act. BTS fans will likely recognize some of the colorways and direction immediately as the preview imagery showcases several all-black and all-white t-shirts, hoodies, caps, and graphic tees.
Merchandise from Nike’s BTS collection will be available for purchase in select tour cities starting June 12, 2026 in Seoul, Busan, and Tokyo. Nike BTS merchandise will release in Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas, and London on July 5. Nike will release merch in China July 10 before rounding out international tour stops with Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, and Toronto on August 26.
Nike will release merchandise for Melbourne and Sydney shoppers at a later date with February 5 and February 12, 2027 releases. Nike will also offer merchandise for online customers in China during this release.
Partnering with Nike helps BTS’ “ARIRANG” tour offer something with more style than your average tour merchandise. Built with Nike By You customization, location-specific releases, and the worldwide BTS army, this collection is destined to sell far beyond typical tour packages.
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