British Pop Star Griff Brings Ruffled Edges To Her First ASICS Collaboration

Any artist with Taylor Swift in their corner can expect a massive career bump, and British pop star Griff is living proof. The 25-year-old singer-songwriter, who opened for Swift at the London stop of the Eras Tour and has since racked up almost a billion streams, is checking off another milestone this month with her debut sneaker collaboration.

ASICS, on a considerable rise of their own, deserves credit for recognizing the opportunity, letting Griff loose on the recently reintroduced GEL-Cumulus 16. Edgy yet feminine is a solid way to describe the creative choices. Ruffled fabric on the tongue, forefoot, and heel immediately calls to mind collaborations by Shushu/Tong, contrasted figuratively by a black synthetic foundation and literally by a white tongue and laces.

The Griff x ASICS GEL-Cumulus 16 drops June 12th via the ASICS website and select retailers worldwide. See official images below and hit our Sneaker Release Dates page for more.

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The post British Pop Star Griff Brings Ruffled Edges To Her First ASICS Collaboration
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