Tracy McGrady has officially re-signed with adidas. The Hall of Famer first inked his original deal with the Three Stripes back in 1997. After briefly breaking up with the brand, the two have reunited.
Tracy McGrady is one of the most important basketball figures in sneaker history when it comes to his partnership with adidas. His first $12 million contract was signed in 1997 when he was just coming into his own as a young star. Before that deal was set to expire, McGrady made a $100 million lifetime contract with the brand. Over the course of his career, McGrady released six shoes on his signature adidas line, and were considered some of the most important shoes from the early aughts. In 2022, McGrady publicly shared some of his grievances about how adidas had treated him and seemed to confirm their split by 2023.
Fast forward to today, and adidas has re-signed McGrady and will have him working with former adidas bigwig Sonny Vaccaro to bring back the legendary ABCD Camp to its former glory. For sneakers, we’ll be getting reissues of some of McGrady’s sneakers from his original signature line. For the full details and designs, we’ll have to wait, but McGrady’s return will be about more than just nostalgia.
“adidas has always been family to me,” McGrady said in the announcement. “Some of my proudest moments came while wearing the Three Stripes.”
With adidas Basketball reaffirming his impact, this new iteration of the partnership celebrates the best of what’s come before and opens the door to exciting new possibilities for future generations of players and fans.
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