Deion Sanders’ Nike Air DT Max ’96 entered a new era earlier this summer with the debut of a new low-top version, another expansion of the broader Deion Sanders shoes empire that, especially given this latest campaign, figures to become an increasingly important part of the franchise moving forward.
Deion’s son and signature shoe frontman Shedeur Sanders stars in the campaign for the model’s next colorway, a “White/Metallic Silver” edition dropping tomorrow, August 7th. The Cleveland Brown quarterback is pictured alongside a white Lamborghini featuring a custom wrap inspired by the shoes, with the Air DT Max ’96’s signature jagged cutouts recreated across the hood and doors.
As for the sneakers themselves, the Air DT Max ’96 Low “White/Metallic Silver” keeps things clean with a crisp white leather upper, remaining nearly monochromatic save for Metallic Silver Swooshes. Pairs release August 7th via Nike and select retailers for $170. See official images below and hit our Sneaker Release Dates page to browse more upcoming Nikes.
In related news, check out Deion Sanders’ latest Air Diamond Turf “Colorado Buffaloes” PEs.
WHERE TO BUY
Mens Nike Air DT Max '96 Low
IO4223-100
$170
Aug 7, 2026
| Retailer | Release type | Status |
|---|---|---|
| Nikestore | Standard | Coming Soon |
| SNIPES US | Standard | Coming Soon |
| Foot Locker | Standard | Coming Soon |
| DICK’S | Standard | Coming Soon |
| Sneaker Politics | Standard | Coming Soon |
| TAKOUT NY | Standard | Coming Soon |
© Sneaker News, 2026. |
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The post Nike Put Shedeur Sanders In A Custom Lamborghini For The Air DT Max ‘96 Low
appeared first on Sneaker News.
The post Nike Put Shedeur Sanders In A Custom Lamborghini For The Air DT Max ‘96 Low appeared first on Sneaker News.






















