Jordan Brand used Christmas Day to spotlight the Jordan Luka 5 “Viper Edge”, giving Luka Dončić’s fifth signature model its first live game moment. The debut came during the Lakers’ holiday matchup, placing the shoe directly under a national lens. Rather than a staged rollout, the Luka 5 entered the conversation through real performance.
Luka Dončić logged 34 minutes wearing the Jordan Luka 5 in its Illusion Red and Infrared 23 finish. The colorway, dubbed Viper Edge, leaned aggressive without drifting flashy. That balance reflects the Luka line’s evolution toward sharper visuals paired with controlled function.
Beyond the hardwood, the moment carried intention. Tied to the Bad Luka! Nice Shoes campaign, Dončić partnered with Jordan Brand and the Los Angeles Lakers to surprise fans in attendance. Select guests received Luka 5 gift packages, while others were upgraded to suites, extending the debut beyond footwear.
From a product standpoint, the Luka 5 continues Jordan Brand’s focus on responsive cushioning and lateral control. The design prioritizes movement efficiency, reinforcing its performance-first identity rather than relying on spectacle.
The Jordan Luka 5 “Viper Edge” releases January 8, 2026 via Jordan Brand retailers and Nike.com for $145.
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Jordan Luka 5 “Viper Edge”
Color: Illusion Green/Infrared 23
Style Code: IQ0630-301
Release Date: January 8, 2026
Price: $145
