Jumping on sneaker hype was one of the most important messages on the Air Jordan 1 High OG “Not for Resale” from Jordan Brand.
Released in 2018, the shoe started with a simple, yet eye-catching color combo of Sail, Black, and Varsity Maize. Bold as ever, color blocking wasn’t the only statement grabber on this Air Jordan 1.
Tacked around the shoe are some choice words: “Not for Resale” on the midsole, “Please Crease” on the toe box, and “No Photos” stitched on the heels. You’ll also find the insoles inscribed with “Wear Me”. Don’t let the playful jest fool you, though, because the craftsmanship was anything but. Tumbled leather for the upper provided a luxe feel that sneakerheads look for in a Jordan 1. Yellow lining and outsoles gave just enough pop to break up the black and white panels without being distracting.
This was not just a shoe, but a sentiment. A sneaker created to be worn, not stockpiled. Jordan Brand decided to embrace sneaker culture and jab at its most infamous trend: reselling. Sneakerheads didn’t just take notice, they created havoc at retail. Limited pairs sold out in minutes with resale prices reaching absurd highs, a cheeky coincidence that made Jordan Brand’s point loud and clear.
Where To Buy
If you’re on the hunt for this pair today, your only choice is to hit the aftermarket. StockX and other resell platforms still have sizes available but at inflated prices.
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Air Jordan 1 Retro High OG NRG
Color: Sail/Black-Varsity Maize
Style Code: 861428-107
Release Date: November 14, 2018
Price: $160
