adidas is bringing World Cup energy to pet apparel with a new lineup of soccer jerseys made for dogs. The collection pulls from several major Three Stripes federations, including Mexico, Colombia, Argentina, and Japan, giving fans another way to show support before the 2026 FIFA World Cup.
Each adidas dog soccer jersey mirrors the look of national team kits, scaled down for four-legged fans. The pieces keep the brand’s familiar soccer styling, from bold federation-inspired colors to classic adidas detailing. While the idea leans playful, it also fits the growing demand for pet apparel tied to sports, lifestyle, and team pride.
adidas is using its wider football rollout to give this pet drop more timing and context. The brand already has kits for 14 federations this cycle, giving it one of the strongest on-field presences heading into next summer’s tournament. Alongside footwear releases like the Handball Spezial “Federation Pack,” these jerseys add a lighter lifestyle piece to the bigger World Cup rollout.
adidas’ pet category has been gaining more attention over the past year through apparel and accessory drops. Previous pet-focused releases, including China-exclusive collections, helped build momentum online. Adding World Cup-inspired dog jerseys gives the category a timely sports angle as the 2026 tournament approaches.
The adidas Dog Soccer Jerseys release May 1st, 2026 across North America, Latin America, and select Asian markets. Each jersey will retail for $35, with the launch arriving about one month before the World Cup begins.
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