JJJJound and New Balance are bringing their restrained design language to the 1890, a model that has quickly gained more attention through recent releases and upcoming Grey Days plans. The Montreal-based studio previewed its pair through in-hand images, revealing a clean “Black/White” colorway built around simple contrast and familiar lifestyle-running details.
This JJJJound x New Balance 1890 keeps most of the upper in black, covering the mesh base, fused overlays, midfoot “N” logo, and heel section. White accents break up the darker build across the tongue, laces, and JJJJound branding on the lateral heel. The result stays close to the studio’s usual formula, using small material and color changes instead of loud graphics.
New Balance’s 1890 blends two different eras from the brand’s running archive. The upper takes inspiration from the 890v3, a performance runner from 2013, while the sole unit comes from the original New Balance 2002 Made in USA from 2010. That setup differs from the modern 2002R, which uses the 860v2 tooling instead.
A white and cream midsole adds contrast underfoot while carrying a full-length ABZORB pod system. Black rubber completes the outsole, keeping the shoe grounded in the same neutral palette seen across the upper. Early images also show special co-branded packaging with New Balance and JJJJound logos.
The JJJJound x New Balance 1890 “Black/White” is expected to release in the coming weeks through JJJJound and select retailers. A second colorway may also be part of the project, although full launch details have not been confirmed.
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Photos: JJJJound
Photos: sivasdescalzo
